The Retail Realm AX Alliance

As the Microsoft Dynamics Retail solutions fill the existing software gaps within the Small to Medium-Sized Business (SMB) and Enterprise retail market, Retail Realm has created a global professional consortium of retail experts, consisting of Microsoft Dynamics RMS POS partners, ISVs, academic institutions, and industry related associated members.

This group of retail specialists in Microsoft Dynamics for Retail is called the “AX Alliance” and offers education, training, operational assistance and resources for a complete end-to-end solution. The Alliance’s general purpose is to establish within the retail vertical an ecosystem of specialized partners strategically positioned to sell and deliver Microsoft Dynamics for Retail on a global scale. 

Positioned for Success

The Alliance enables all members to extend their global reach, optimize revenues, and attract and secure business that perhaps they could not secure alone, but can now succeed with the resources made available to them across the Alliance.

With resellers, suppliers, and academic entities under a single, unified banner, the Alliance collectively and collaboratively focuses on the retail industry's unique requirements, providing retail-specific extensions and enhancements that address horizontal and vertical product gaps.

The Alliance provides a host of resources and expertise to facilitate sales and implementations of Microsoft Dynamics for Retail in the Mid-Market (Tier 3) and Upper Market (Tier 2) space. Memberships are strategically designed to enhance the Microsoft Dynamics for Retail offering and fill functional and resource gaps to provide its members with a complete, end-to-end solution to sell.

Benefits to Alliance Members

Partners who join the AX Alliance will purchase Dynamics for Retail (AX POS) and Dynamics for Enterprise (AX ERP) software from Retail Realm and benefit from the following:

AX Alliance Overview Brochure AX Alliance Overview Brochure (256 KB)

Want more information about the AX Alliance? Contact Rachel Smith at