How Retail Reinvention is Rejuvenating Brick-and-Mortar Retailers


Afshin Alikhani, Retail Realm's Chairman, writes about how brick-and-mortar shops are reinventing themselves in the fast-changing retail landscape.

I just experienced an Aha! moment as I am in London walking from one retail store to another on Piccadilly Street and Regent Street.

Minutes earlier I had come out of a meeting with a business partner in which we had been discussing how the retail landscape is changing, and how major retail brands were struggling / closing unable to adapt to this modern fast-moving retail economy and compete with social media and eCommerce-based retailers that did not have the operating costs of brick-and-mortar stores.....

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"Retail Realm’s partnership with Microsoft is extremely valuable. Renowned worldwide for their expertise in the Retail SMB space and through an extensive Reseller network, they have an impressive global reach that caters to retailers on every continent. With their outstanding track record both as a Distributor and an ISV, we are proud of our 12 year relationship which has been further cemented by the recent launch of “Retail Realm Essentials™ powered by Microsoft Dynamics” and are excited about this new solution they are delivering to customers."