Retail Realm’s mAX Pay Extends Microsoft Dynamics AX in Payment Processing

Retail Realm’s mAX Pay Extends Microsoft Dynamics AX in Payment Processing


Integrated software solution showcased with Shift4 and Ingenico at Microsoft US Industry Summit


News coverage on Yahoo! Finance:


Napa, CA (Nov. 17, 2016) – Retail Realm, a multinational retail-centric software developer and distributor, announces the global release of RR mAX Pay, an integrated software solution that maximizes Microsoft Dynamics® AX in the retail payments space. The company recently showcased mAX Pay at the Microsoft Dynamics US Industry Summit as a complete Dynamics AX retail payments integration with global industry leaders Shift4 Corporation and Ingenico Group.


Compatible with Dynamics AX 2012, AX7, Dynamics 365, mPOS, and ePOS, mAX Pay is certified with Shift4 for credit and debit card processing. mAX Pay’s key features include:



“We’ve done extensive development within Dynamics AX to support seamless payment processing in an omni-channel organization,” said Rachel Smith, VP of Sales for Retail Realm. “With mAX Pay, retailers can leverage additional functionality, such as gift card, EBT, eWIC, FSA/HSA, club memberships, hosted payment page, customer-not-present, as well as the ability to use and/or combine multiple manufacturer devices within their organization.” 


Smith presented the mAX Pay solution at the Microsoft Dynamics US Industry Summit with Shift4 and Ingenico Group on Nov. 2, 2016 in Coronado, California.


"Shift4 is committed to providing innovative, reliable payments technologies that help merchants optimize their business operations,” said Daniel Montellano, VP of Strategic Business Development for Shift4. “It's an honor to partner with Retail Realm and Ingenico to offer a secure, feature-rich, and flexible payment solution that works with Microsoft Dynamics AX."


mAX Pay is one of the four components of Retail Realm’s mAX product series that maximizes Dynamics AX/365 Enterprise in Retail, which includes: mAX Essentials, mAX Market, and mAX Mobile. For details, contact


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"Retail Realm’s partnership with Microsoft is extremely valuable. Renowned worldwide for their expertise in the Retail SMB space and through an extensive Reseller network, they have an impressive global reach that caters to retailers on every continent. With their outstanding track record both as a Distributor and an ISV, we are proud of our 12 year relationship which has been further cemented by the recent launch of “Retail Realm Essentials™ powered by Microsoft Dynamics” and are excited about this new solution they are delivering to customers."