Retail Realm’s mAX Pay Extends Microsoft Dynamics AX in Payment Processing

Retail Realm’s mAX Pay Extends Microsoft Dynamics AX in Payment Processing


Integrated software solution showcased with Shift4 and Ingenico at Microsoft US Industry Summit


News coverage on Yahoo! Finance:


Napa, CA (Nov. 17, 2016) – Retail Realm, a multinational retail-centric software developer and distributor, announces the global release of RR mAX Pay, an integrated software solution that maximizes Microsoft Dynamics® AX in the retail payments space. The company recently showcased mAX Pay at the Microsoft Dynamics US Industry Summit as a complete Dynamics AX retail payments integration with global industry leaders Shift4 Corporation and Ingenico Group.


Compatible with Dynamics AX 2012, AX7, Dynamics 365, mPOS, and ePOS, mAX Pay is certified with Shift4 for credit and debit card processing. mAX Pay’s key features include:



“We’ve done extensive development within Dynamics AX to support seamless payment processing in an omni-channel organization,” said Rachel Smith, VP of Sales for Retail Realm. “With mAX Pay, retailers can leverage additional functionality, such as gift card, EBT, eWIC, FSA/HSA, club memberships, hosted payment page, customer-not-present, as well as the ability to use and/or combine multiple manufacturer devices within their organization.” 


Smith presented the mAX Pay solution at the Microsoft Dynamics US Industry Summit with Shift4 and Ingenico Group on Nov. 2, 2016 in Coronado, California.


"Shift4 is committed to providing innovative, reliable payments technologies that help merchants optimize their business operations,” said Daniel Montellano, VP of Strategic Business Development for Shift4. “It's an honor to partner with Retail Realm and Ingenico to offer a secure, feature-rich, and flexible payment solution that works with Microsoft Dynamics AX."


mAX Pay is one of the four components of Retail Realm’s mAX product series that maximizes Dynamics AX/365 Enterprise in Retail, which includes: mAX Essentials, mAX Market, and mAX Mobile. For details, contact


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"Retail Hero was very pleased to participate in RR’s Technology Show last year. We reunited with many friends and made new ones. We learned a lot about new products and opportunities. Events like this are very important for all RMS community members to stay in touch and develop professional relationships. Good job, Retail Realm; it’s epic! Thank you very much! We are looking forward to seeing everyone next year."