Retail Realm, Shift4, AURES and Blue Horseshoe to Present All-in-One Retail Solution at WITS 2017

Retail Realm, Shift4, AURES and Blue Horseshoe to Present All-in-One Retail Solution at WITS 2017


Together with Shift4, AURES and Blue Horseshoe, Retail Realm will showcase their all-in-one retail solution for wineries at the Wine Industry Technology Symposium (WITS) on June 13, 2017 in Sonoma, California. Attendees will see firsthand a point-of-sale (POS) software solution with fully integrated payment processing and hardware that will provide a migration path as an upgrade to Retail Management Hero (RMH) for smaller wineries, or to Microsoft Dynamics 365 for winery chains.

Recognized as the only conference focused on successfully deploying technology solutions in the wine industry, WITS brings together everybody from IT professionals and solution providers, to owners of small to large chain wineries. As the event’s Platinum Sponsor, Retail Realm will showcase the solutions in their booth as well as offer special presentations by Shift4 and Blue Horseshoe.

“We are looking forward to showcasing our unified payment processing solution, Shift4 365, at WITS 2017. Shift4 365 brings the power of our DOLLARS ON THE NET payment gateway to Microsoft Dynamics 365 and AX 2012, giving wineries a boost to their payment processing efficiency and security,” said Daniel Montellano, VP, Strategic Business Development at Shift4 Corporation. “Retail, F&B, e-commerce, call center, and mobile payments – Shift4 365 handles it all while giving wineries the ability to accept any payment type, limit PCI scope, reduce fees, downgrades, and chargebacks, and work with the bank or processor of their choosing. Shift4 offers a solid foundation that helps wineries optimize their entire operation.”

The two solutions will be showcased in the Retail Realm booth on the POS hardware from AURES.

Commented Jeff Burroughs, VP of Sales & Marketing for AURES Technologies: “We provide cutting-edge POS equipment that actually compliments your store aesthetic. There is no reason to settle on the same old thing; we offer solutions that reinforce your commitment to quality and style.”

Retail Realm’s ‘Featured Partner’ for the event, Blue Horseshoe is also a co-sponsor.  

"Blue Horseshoe Solutions is a specialty Consulting company dedicated to the Beverage Industry.  We are pleased to be co-sponsoring the Wine Industry Technology Symposium for our 5th consecutive year in an overall effort to share and collaborate on the latest technology trends. Our company provides end-to-end solutions across the supply chain including Planning, Production, Distribution, Logistics, and Retail specific to the Wine Industry,” said Michael Shoemaker, Director of Sales for Blue Horseshoe.

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Related Article featured in Wine Business publication: Retail Realm Announced as Platinum Sponsor for WITS 2017

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"Retail Hero was very pleased to participate in RR’s Technology Show last year. We reunited with many friends and made new ones. We learned a lot about new products and opportunities. Events like this are very important for all RMS community members to stay in touch and develop professional relationships. Good job, Retail Realm; it’s epic! Thank you very much! We are looking forward to seeing everyone next year."