Microsoft Dynamics AX for Retail

Microsoft Dynamics AX for Retail Enterprise

Microsoft Dynamics AX for Retail Enterprise is a comprehensive business software solution designed for global enterprises, fully supporting their retail-specific and operational business processes, as well as providing comprehensive, core ERP (Enterprise Resource Planning) functionality for financial management.  ‘Dynamics for Retail’ replaces disparate systems and gives businesses—from the midsize retailer to the conglomerate—in many different industries a unified view of the organization.

Scalable to multiple locations worldwide and standardizing global operations, Dynamics for Retailincludes capabilities and processes, such as:

Today’s consumers crave a more complete (and even interactive!) shopping experience.  Dynamics for Retailempowers retailers and enterprises with the tools necessary to ensure a seamless and unique solution for point of sale (POS) omni-channel management, store operations, e-commerce, merchandising, financials, supply-chain, and more. The result: Retailers can engage their customers and exceed their expectations, while building brand loyalty and planning for long-term growth.

Benefits of optimizing Dynamics for Retail include gaining complete insight into all ERP operations. How? This solution enables retailers to 1) adapt technology to their own ways of conducting business, 2) make the customer’s shopping experience more personally relevant, and 3) optimize omni-channel retailing.

Adaptable and Supportive

Rather than having to modify business processes around an often confining or limiting technology, you can fit the Dynamics for Retail solution to your preferred way of running your business. This puts the retailer in control of the technology, instead of the reverse.

Personally Relevant

Achieve that personalized customer engagement you want. This means you can use the Dynamics for Retail solution to offer customized promotions and personalized service that speak directly to individual customers. Give them maximized productivity and complete order management at the point of service.

Omni-Channel Retailing

Omni-Channel Retailing is a seamless and interactive approach to the consumer experience through all available shopping channels:  mobile internet devices, computers, bricks-and-mortar, television, catalog, etc.  Dynamics for Retail’s supply chain strategy software enables retailers to meet the consumer’s new demand of wanting to use all retail channels—simultaneously. This approach lets retailers track customers from various channels that pull from the same database of products, prices, promotions, etc. The omni-channel retailing functionality available within the Dynamics for Retail solution accounts for purchase patterns, social network relationships, website traffic, customer loyalty programs, and data collection techniques—thereby making retailers’ marketing campaigns more focused, more efficient,  more effective…and more successful in the long-term. 

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"Retail Realm’s partnership with Microsoft is extremely valuable. Renowned worldwide for their expertise in the Retail SMB space and through an extensive Reseller network, they have an impressive global reach that caters to retailers on every continent. With their outstanding track record both as a Distributor and an ISV, we are proud of our 12 year relationship which has been further cemented by the recent launch of “Retail Realm Essentials™ powered by Microsoft Dynamics” and are excited about this new solution they are delivering to customers."